Weekly Reflection Post: 29-3/10/2014 (KC)

We found the second lead guy for our Music Video which was Cam Letts, we were happy with the Actors that were contributing to our Video as they looked like they were derived from the Pop genre.

As a group, we discussed that the best way to portray the theme of the Video would be to do a Modern 1920's Great Gatsby style. We thought that if we continued to go with our original idea then it wouldn't be feasible; as we don't have access to the facilities/props/costumes needed to be able to do such a Video. We then all decided to do some Research, in the following week, to be able to know exactly how we are going to depict a Modern 1920's Great Gatsby theme.

Weekly Reflection Post: 15-19/09/2014 (KC)

Before we were too far into the Research and Planning, we sat down as a group and discussed our Music Video. After plenty of discussion, we decided that the idea wasn't feasible; we came to the decision to change our idea. The idea we changed our Video would still fit the 1920's Great Gatsby theme, however, the video is based in the modern day.

We work well together as a collaborative group, all of us have an equal role within this Music Video and exchange good ideas. Initially, we were sceptical about what we wanted to base our Music Video on and what genre. We decided to continue with using 'MKTO-Classic' as our song and taking the 1920's Great Gatsby themed party and making it our own.

The location was the most complicated and stressful aspect of our Music Video, there was no cheap venues that we could hire out for the day in Leicester. We discussed this and came to the conclusion that the facilities in the school would be the most easiest to access (and we would need less transportation, so we'll be saving money). Although, we are using the schools facilities, there are obstacles that we need to organised and work around on.

Overall, we think that the Music Video is achievable, if we pursue thorough Research and Planning. This will enable us to have a clear vision of our Music Video, as well as being well organised and having good communication.

Actual Music Video Idea (KC)

ACTUAL MUSIC VIDEO IDEA

• After discussing and re-evaluating the aspirations for our Music Video, we came to the conclusion that our original idea of a 1920s, Great Gatsby themed party, won't work out as planned. There are many reasons for this, one of the most crucial reasons is due to the lack of facilities that we need; in order achieve this style. Another significant reason is the financial issue. We aren't able to afford a well executed Music Video that consists of this theme. The Mise en Scene would have to be perfect for out audience to be able to distinguish the theme of our Music Video.
• The decision that was made, after our discussion, is that we still contain aspects of the 1920s, Great Gatsby theme. The Music Video will be performance and narrative. The performance aspect will be the boys on stage, and the narrative will be the 'lead' lady. It will be based in a 21st Century party where everyone, including the band, will be dressed in modern day clothing (apart from the 'lead' lady). The 'lead' lady's Costume will be a 'classic' 1920s dress that will ineffectively put the spotlight on her and depict the stereotypical idea of the 'classic' girl.
• We are in the current process in creating a Storyboard of the Music Video, which we will be using when filming. It will give a clearer vision of what will be happening in the Video. There will be precise and concise details (down to the exact second) of which camera angle should be used in which frame and whether it should be performance or narrative.

Narrative Theorists (KC)

MKTO 'Classic' holds the Barthes Theory, which are the 5 codes. There is definitely the Cultural aspect of the 1920s theme. which is evident through the choice of Mise en Scene. The semic of the gambling. drinking and care free façade is symbolic to the extravagant lifestyle that they must've living in the 1920s. It is notoriously known as the  'Roaring Twenties' or the 'Jazz Age', which heavily influenced on Popular Culture. During the Great Depression, they all went to lavish parties and it was the imperative decade which included many changes.

The Enigma Code is also present, the audience doesn't know who 'the' girl is. They are constantly guessing throughout the music video as to who the girl they're singing about is. There is a girl at the beginning of the video, which would make the audience guess whether it is her or not. There are many aspects that tease the audience of who 'the' girl is, the boys sing to different girls; which makes it all the more harder. At the lyrics that go through the decades, they dress the girls up in all the decades that hint to the audience the 'classic' look of that era.

Weekly Reflection Post: 8-12/09/2014 (KC)

Before we were too far in the Research and Planning, we sat down as group and discussed our Music Video. After a lot of discussion we decided that the idea wasn't feasible, we then decided to change our idea. The idea we changed our Video to still fit the 1920s Gatsby theme, however, the Video is based in the modern day.

We work well together as a collaborative group, all of us have an equal role within this Music Video and exchange good ideas. Initially, we were sceptical about what we wanted to base our Music Video on and what genre. We then managed to come to a conclusion of continuing to use 'MKTO-Classic' as our song, and taking the 1920's Gatsby theme and interpreting it into a modern 21st Century Video.

The location was the most complicated and stressful aspect of our Music Video, there was no cheap venues that we could hire out for the day in Leicester. Again we discussed this and came to the conclusion that the facilities in the school would be the most easiest the access (and we would need less transportation, so we'll be saving money). Although we are using the school's facilities, there are obstacles that we need to organise and work around on.

Overall, we think that this Music Video is achievable, if we pursue thorough Research and Planning. This will enable us to have a clear vision of our Music Video, as well as being well organised and having good communication.

Font (All)

We came to the conclusion that the Font we would like to use is the ‘Raconteur NF’.  The reason being is that it is easily recognised to the 1920s, it is a stylish font. As the audience sees the font, they will instantly think of The Great Gatsby. However, this font also holds the modern aspect to the music video. It portrays both aspects.

Possible Font Ideas 2 (All)

We decided we needed to narrow down the 5 possible Fonts, we could use for our Advert and Digipak. After debating which ones we should eliminate, so that we have 3 Fonts instead of 5; we came to the conclusion of these 3 Fonts.

 



Analysing Original Music Video (KC)

Analysing Original Music Video

We have decided to base our music video on an existing video by MKTO called 'Classic'. The most appealing aspect of this music video was the 1920s 'Great Gatsby' theme, the title of the music video reflects the title of the song.  Due to the running 1920s theme throughout the music video, we decided upon basing our music video to the existing one. In order to achieve this, we took screen shots throughout the course of the video; so that we are able to incorporate as much as we could into our own.

The costume, hair and makeup of the Actress indicates the type of clothing that we are going to be needing for our music video. This girl is wearing a fibre dress, with (what looks like to be) silk above the elbow gloves and silver, elegant jewelry. Her hair is short, tight curls. The makeup is iconic 1920s, with a vibrant, attractive lipstick colour. The overall colour effect in this shot, gives off a 1920s feel; it would almost be like they were going back in time to this particular era.

The suits that the two lead, male singers are wearing are quite traditional and contemporary suits, meaning that not only does this video have classical/iconic aspects, it does very much so stick to the features that people will recognise. I think that we should take these features and apply it to our own music video. Our equivalent of the backdrop curtain, would be to use Drama. The tuxedos we will be able to have access to, as the males we will use could provide their own or we could rent one out.

 

We screenshotted this due to the effect used. The sepia effect is used in movies where they edit in a flashback of the 1920s . We can use this lighting and incorporate it in our music video. In our music video, we would like to have a 1920s theme to run throughout the video; even if they are subtle due to the title of the song.

These screenshots shows the glamorous lifestyle of the wealthy in 1920s. It was the notorious era for alcohol, gambling and rebelling in general. All of these changes are shown in this video, due to the theme. Our music video will include some of these changes, but not to the extent that it occurs in this video.  

In the music video, the audience can see/hear that in the song they are showing the ‘classic’ girls from each era. These screenshots show other female viewers that these girls are the eras’ version of ‘classic’.  It is evident that in the particular part of the song, they are illustrating the eras they are going through; portraying that in the deliberate choice in costumes and props.

Here you can see that they are ‘modern’ aspects of young adults/teenagers breakdancing in the midst of a crowd. There are also counting money and dancing in it as if it were confetti. It is evident that the music video, lyrically and visually, begins from the 1920s and goes through  all of the eras. It also refers the classic singers of that particular era.