Tuesday 9 September 2014

Analysing Original Music Video (KC)

Analysing Original Music Video
We have decided to base our music video on an existing video by MKTO called 'Classic'. The most appealing aspect of this music video was the 1920s 'Great Gatsby' theme, the title of the music video reflects the title of the song.  Due to the running 1920s theme throughout the music video, we decided upon basing our music video to the existing one. In order to achieve this, we took screen shots throughout the course of the video; so that we are able to incorporate as much as we could into our own.


The costume, hair and makeup of the Actress indicates the type of clothing that we are going to be needing for our music video. This girl is wearing a fibre dress, with (what looks like to be) silk above the elbow gloves and silver, elegant jewelry. Her hair is short, tight curls. The makeup is iconic 1920s, with a vibrant, attractive lipstick colour. The overall colour effect in this shot, gives off a 1920s feel; it would almost be like they were going back in time to this particular era.


The suits that the two lead, male singers are wearing are quite traditional and contemporary suits, meaning that not only does this video have classical/iconic aspects, it does very much so stick to the features that people will recognise. I think that we should take these features and apply it to our own music video. Our equivalent of the backdrop curtain, would be to use Drama. The tuxedos we will be able to have access to, as the males we will use could provide their own or we could rent one out.
 
We screenshotted this due to the effect used. The sepia effect is used in movies where they edit in a flashback of the 1920s . We can use this lighting and incorporate it in our music video. In our music video, we would like to have a 1920s theme to run throughout the video; even if they are subtle due to the title of the song.




These screenshots shows the glamorous lifestyle of the wealthy in 1920s. It was the notorious era for alcohol, gambling and rebelling in general. All of these changes are shown in this video, due to the theme. Our music video will include some of these changes, but not to the extent that it occurs in this video.  




In the music video, the audience can see/hear that in the song they are showing the ‘classic’ girls from each era. These screenshots show other female viewers that these girls are the eras’ version of ‘classic’.  It is evident that in the particular part of the song, they are illustrating the eras they are going through; portraying that in the deliberate choice in costumes and props.


Here you can see that they are ‘modern’ aspects of young adults/teenagers breakdancing in the midst of a crowd. There are also counting money and dancing in it as if it were confetti. It is evident that the music video, lyrically and visually, begins from the 1920s and goes through  all of the eras. It also refers the classic singers of that particular era.
 

2 comments:

  1. This is an interesting idea. You need to take a few test shots in front of the curtain in drama to see if it is suitable.
    The styling for this video will need to be impeccable for all the people who appear in it.
    A themed video like this will only work if the attention to detail leans towards the obsessive.

    ReplyDelete
  2. You need to start posting images of the actual costumes you are going to use in your video. It is vital that this element is authentic to the time period you are trying to represent. If appropriate costume is a problem it is better to recognise that at the earliest possible stage and then amend your idea as necessary.

    ReplyDelete