Thursday 4 September 2014

Audience Profile & Market Research (MK)

  • As a way of appealing to a certain type of audience, we will have to look into finding particular 'criteria's' that link with the not only the genre of the song, but the band too. To do this accurately, I am going to look on uktribes.co.uk, a website that helps depict certain 'social groups' people fall into in society and what kind of music/fashion they like.
  • I think that one of the groups that appeals most to our target market is 'Fangirls', this is due to the fact that our band was discovered on the internet and is bound to have some sort of 'social gathering' group or 'fans'. Social media is one of the best ways for artists to interact with others and gather feedback from releasing their music online.
  • Alongside this, I also think that another group that appealed to me in relation to our artist was 'Townies'. I believe that our target audience are types of people who like to discover 'mainstream' songs either on the radio or on You Tube (a global, online video searching website). Not only that, but this works well with the fact that 'Fan Girls' tend to be 'up to date' on the news and fashion, therefore, never being out of the loop. They enjoy shopping at high street brands and watching Saturday night television. I think that those type of people would enjoy the 'Pop' music genre and would very much like listening to our band.

No comments:

Post a Comment